Internet has indeed got transformed from a luxury to necessity in the past a few years. The high pace with which the ‘World Wide Web’ has become popular has helped it gain importance in every field. From business marketing to online selling, web is playing a huge role in making the world a flourished and connected place. In today’s date, a website representing your firm is a prerequisite, whether you run a huge business empire, a fashion store, or a matrimonial house. Websites and other ways of online advertising have a huge potential to do wonders, for the reason that they are capable of making your business agenda go viral. However, with the ever increasing content that gets published on web, the need for getting the appropriate amount of web space has raised too. This existing scenario comes into play the role of Search engine Optimization (abbreviated as SEO). From ranking your website to providing you with the most appropriate keywords, SEO tools can do it all. Any of the top SEO tools can not only help your website float at the top but increase the visiting traffic for your website by multitudes, which means better growth and higher return on investments. SEO recommendations must be kept in mind from the first step of building your website. There are numerous SEO tools that are available now that can boost up your website’s marketing strategy and save it from getting lost on the web. Some of the free top SEO tools are SEO toolbar, Rank Checker, The Keyword Tool, and SEO Site Planner.